Enhanced Platform Capabilities, Expanding International Footprint Cement Macheen’s Lead In Enabling New Connectivity Models

AUSTIN, TX, June 11, 2012 – As a host of new cloud services drive the necessity for anytime, anywhere connectivity, Lenovo has selected Macheen Inc. to power its new mobile broadband service, Lenovo Mobile Access. Available immediately in the United States and nine European countries, Lenovo Mobile Access is now embedded in select ThinkPad Classic and ThinkPad Edge laptops, providing Lenovo customers pre-connected, always-on Internet that offers superior value and flexibility with no contract. For small and medium-sized businesses and large enterprise customers, Macheen has also delivered new policy-based management features designed to help IT administrators easily control and customize connectivity options to particular applications, sites or services according to users or devices.

In a world where the value of a device increasingly is measured by its ability to access online content, applications and services, Macheen’s scalable cloud-based services platform enables new business models for always connected laptops, tablets, e-readers and other consumer electronics devices. The white-label solution can be customized to best fit its partners’ device, content and service models, whether designed for general consumers, corporate end-users or specialized vertical markets such as tablets in education or healthcare. Backed by a global set of network operator relationships, Macheen manages the entire process, including payments, settlements and customer service, leaving device partners free to focus on new content or service offerings that turn their devices into recurring revenue opportunities with constantly-connected customers.

Transforming Services for Connected Devices
The world of traditional mobile broadband—expensive monthly plans defined by lengthy contracts—is a one-size-fits-all-model that meets the needs and real-world preferences of only a fraction of mobile users. In comparison, Macheen’s platform enables a uniquely flexible connectivity solution with tailored access and attractive economics, resulting in greater choice for end-users and new monetization opportunities for device manufacturers, value-added resellers, content and cloud service providers, and network operators. With the ability for selectable cloud applications to be always-connected and available for all devices, the Macheen platform opens the door to a variety of application delivery options including:

• Always On Application Subscriptions: Rather than users paying for access to the entire Internet, they pay only for those services or applications that they want anytime, anywhere, such as news, social networking or cloud-based productivity applications including email or sales/CRM packages like salesforce.com.
• Spot Access to the Internet: Flexible, no-contract payment options let casual users make spot purchases for as little as 15 or 30 minutes, while power users can purchase one hour, daily and monthly session plans.
• Locked down network applications and support for corporate Bring-Your-Own-Device (BYOD): Any combination of network applications can be pre-defined with a customized service plan.  This enables an enterprise account or vertical industry solution to be delivered to the end user with only those applications “hot” and prepaid. A range of built-in policies can be enforced, such as whether the end-user is allowed to buy other Internet access on a different account.
• Sponsored Access: Many digital device users gravitate to premium content, applications and services when access is readily available and offered at no cost to the end user. In return for sponsored advertising or other promotional offers, users can gain limited free access to the entire Internet or anytime access at no cost to sponsored sites, services or applications.

As showcased by Lenovo, the Macheen platform flips the one-size-fits-all model by allowing no-contract, pay-as-you-go options that can be customized with specific online access permissions to meet the needs of every user. These customizations not only decrease the cost of connectivity, but also improve security and productivity for business users.

In addition, Lenovo’s corporate customers can also take advantage of Macheen’s global deployment and centralized policy management tools that allow IT administrators to customize end-user access to a single page, a group of sites or applications or the entire Internet. As a result, administrators can tailor connectivity to grant “always-on” access to business critical applications such as corporate email, CRM or collaboration services, as well as define “time pass” access to social media or news sites. Administrators can set up these policies for entire workgroups, individual end-users or even specific devices.

Quotes
Francis Sideco, Sr. Principal Analyst, Consumer and Communications, IHS:
“From storage to line-of-business and collaboration applications, the growth of cloud services demonstrates that any mobile device without connectivity has one hand tied behind its back. This is driving the push for connectivity to become a standard feature for a growing list of devices. However, current data tariff models are limiting adoption of embedded wireless wide area networking connectivity. Solutions that help solve the current paradigm’s problems will be well positioned for growth moving forward.”

Dilip Bhatia, general manager and vice president, ThinkPad Business Unit at Lenovo:
“Succeeding in today’s business environment requires uninterrupted access to the Internet or a corporate network, which can become extremely costly, especially for road warriors. With Service by Macheen, Lenovo Mobile Access offers ThinkPad laptop users another way to stay productive with cost-effective connectivity that’s available virtually wherever they are, one-click access that’s exceedingly simple, and robust web-based tools that allow IT departments to easily manage options for a single laptop or an entire fleet of devices.

Richard Schwartz, president and CEO, Macheen:
“Today’s announcement by Lenovo is the latest validation of the Macheen platform and its potential to relieve the pent-up demand for all devices to always be connected to the right people and services. With more work than ever being conducted in the cloud, boosting cloud utilization can result in leaps in productivity. Constant connectivity is the final building block to ensuring that cloud services reach their full potential, whether for consumer, prosumer or corporate users. We focused on delivering a magical combination of enabling connectivity without fuss for the user or heavy lifting by others.”

Additional Information and Resources

• Lenovo Mobile Access website
• Macheen blog
• Follow Macheen on Twitter or Facebook

About Macheen
Macheen Inc. enables connected device makers, retailers and solution providers to deliver products that are “hot-out-of-the-box”—shipped pre-connected to the Internet via mobile networks. Macheen’s cloud-based platform supports new business models for device makers, retailers, cloud service providers and network operators alike. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected devices and cloud services. Enrollment Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents and with wholly owned subsidiaries in Germany (Macheen GmbH) and the UK (Macheen Ltd).