The “Internet Included” Challenge
for OEMs and Retailers
Device manufacturers and retailers are eager to market “always connected” data service with their products. Sales margins are squeezed and connected services create a channel for ongoing post-sale customer revenues. It’s a simple idea, but brutally complex to pull off:
There are too many moving parts
Offering out-of-the box, “always present” connectivity normally involves adding a complicated carrier relationship into the product rollout mix. And bandwidth is just the beginning. Everything relating to the consumer interaction—and any end-user billing—still has to be worked out. For instance, how are business arrangements impacted by “bundled bandwidth” offers? Solving these means adding still more partners, working beyond core competencies, or both. The process turns product roadmaps into minefields.
The business model is broken
Carrier retail channels can deliver nice margins, but overall returns are insignificant. Why? Because adoption rates are painfully low. And no wonder—the offerings were designed for a completely different kind of customer. But building a “homegrown” data Mobile Virtual Network Operator (MVNO) solution requires significant investments. And the constraints placed on the offering by partner relationships and back-end complexities reduce both margins and customer attach rates, resulting in dismal returns.
The Macheen Service Solution
Our cloud-based technology enables the creation of customized connected services that device makers and retailers can define, market and sell directly to their customers.
When the Box Opens, a New Connection Begins
With Macheen, you can add in-demand innovation and differentiation to your products. Ship every device “hot,” with always-available cloud-hosted services. Create new post-sale relationships with your customers. Increase tight margins on consumer electronics by adding ongoing revenue opportunities with every unit sold. Sell content through your own app store or on-device menu, open to consumers 24/7. Increase your bottom line and outsource the complexity to us.
Profitable Connections, Hold the Complications
Our offering supports mobile broadband connections in many world markets. We will soon add more markets and new types of network data options, such as 4G, commercial WiFi and narrowband. Our solution requires no upfront investment and a single partnership targeting global service coverage. You brand it and market it to provide the most value and appeal to your customers. We operate it and share the revenue with you.
Learn how we can help customers
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