The M2M Challenge for Network Operators
Mobile Network Operators (MNOs) are eager to take advantage of the growing consumer demand for connected devices, whether through outside partnerships or solutions developed in-house. Easier said than done:
“Resale” & Corporate M2M Don’t Fit Consumers
Interactive consumer electronics devices are changing radically. What consumers expect from Machine-to-Machine (M2M) goes beyond what most existing M2M offerings can deliver. Traditional M2M is narrowband, while consumer M2M mixes broadband and narrowband requirements within the same product (e.g., device control, data access, marketing content, end user billing, CRM, etc.). Bandwidth may be purchased by the user or bundled and settled with other offers.
End-user Infrastructures Must Be Retooled
Multi-year, monthly-billed contracts are non-starters for consumers of today’s new connected devices. Connectivity can’t be an add-on; it must be defined and often bundled to support device business models. This requires deep integration into the device maker’s internal processes and supply chain. And for many MNOs, it will take significant investments to adapt billing, accounting and customer care infrastructures. It’s hard to know whether returns will justify the risks.
The Macheen Value Proposition
That’s where we come in. Even for those operators with significant existing investments in M2M and/or M2M-enabling alliances, a partnership with Macheen today can provide real opportunities for synergy. We’re built to provide the deep support device manufacturers need—we do the heavy lifting there. We add new revenue channels and new reach without adding risk or impacting existing wholesale or retail relationships.
Easy to Manage, Complementary Partnerships
Our Consumer M2M solution is designed to complement—not conflict—with your existing retail customer relationships or other wholesale partnerships. Our solution is designed to meet the demands of the many OEMs, retailers and MNOs that have an economic and competitive imperative to participate in this market. We offer MNOs significant wholesale partnership opportunities that de-complicate and break through the barriers existing business models present.
New Revenue Opportunities without Retooling
We offer an immediate new revenue channel that doesn’t require changes to most existing MNO billing or business models. You gain predictable new revenue streams without adding new business risk. We can integrate with existing MNO operations and offer a way to use existing partner interfaces for light data MVNO or M2M wholesale APIs. We have a proven network service platform deployed in large scale across multiple countries. Talk to us about how we can deliver meaningful, ongoing session-based consumer M2M revenue streams without new risk.
Learn more about partnering with Macheen.
|Get In Touch|